The Future of Advertising

The world of advertising is changing quickly.

On the one hand new advertising channels are rising, new ad formats are being developed and new targetings allow more and more efficient advertising campaigns.

On the other hand more and more users are annoyed by today‘s kind of advertising. They do not react to marketing campaigns or hide them by installing adblockers.

Together with you we want to explore the future of advertising and help concepts to come to reality within 24 hours of extended hacking.

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How to enter

Check our homepage for details.

Judges

Jan Bechler

Jan Bechler
Chief Digital Officer / thjnk

Carsten Dorn

Carsten Dorn
COO / CFO media impact

Manuel Scharf

Manuel Scharf
Partner Consultant / Tealium

Judging Criteria

  • DESIGN
    Is the application polished, visually appealing, and easy to use?
  • CREATIVITY
    Is the application not only from a technical but also from a creative point of view a new approach and innovative for the advertising world?
  • EFFECTIVE USE OF API
    Does the application take advantage of the unique functionality offered by the provided APIs?
  • FUSION
    The combined implementation of more than one APIs will boost your application score!
  • ADVERTISING
    Does the application feature the future of advertising.